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31 May 2011

A MINT HEUER FOR $50 !

Bob Tilton's great blog -Werkcrew -see http://werkcrew.com/?p=1608 today has a post on a beautiful pair of mint Heuer Rallymaster watches which have surfaced in the hands of one of his friends . No indication of what he paid for them but you can be certain that it was a serious amount of money  . Well I have my own Heuer stopwatch story -- sadly nowhere nearly as exciting but I bought a mint condition Heuer Trackmaster stopwatch in its original box with the instructions , guarantee card and promotion decals for only $50 on ebay. And an identical item is on ebay with bidding not yet finished and already at $150 .
The bad news is that whilst it is a genuine Heuer it is only just a Heuer and arguably not worth much more than $50 .
Back in the early 1970's Heuer along with the other Swiss watch manufacturers were struggling against the tide of Japanese digital watches .In a desperate effort to boost revenue Heuer started producing promotional items including the Trackmaster which was sold through a variety of channels ,including Sears department stores in the US ,for keen prices
.A variant is the Champion Spark Plug branded Trackmaster which was sold through auto parts stores in the US. Mine as you can see is the Champion branded derivative .And yes it does work but you would not want to be timing your racing team with it .
 The stopwatch looks to have metal case in photos and from a distance but it is plastic and for all I know the internals may also be plastic . So it is a Heuer -- just . The final buyer for the $150+ Trackmaster may well  be very disappointed when it arrives . Even cherished brands have lapses-- best to know what they are --in advance.And in case you are wondering I did know in advance -- that is why I only paid $50.


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