28 Apr 2011


Down in Sydney on a decidedly autumnal day yesterday and had a coffee with a friend in the Deus cafe/shop in Camperdown see Deus motorcycle and clothing /gear business seems to be going from strength to strength with an expanding range and stockists in Europe , NZ and now the US as well as a dedicated store in Bali ,Indonesia .It's a great piece of brand building . Think retro motorcycle store meets hipster . I resisted the temptation to buy any clothing-not even a shirt- this time although ,as always ,I was tempted by the ex-US ,vintage leather cafe racer jackets - but when would I wear one ? The answer is never in Australia.


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